About The Estate Planning Guide

The Estate Planning Guide is an independent information site about wills, trusts, probate, life insurance, funeral planning, and the decisions that protect the people you love.

We are a publisher, not a seller. We don’t sell legal services, insurance policies, or financial products. We don’t collect your phone number. We don’t run sales calls. We write plain-English guides, cite our sources, and try to be useful.

Why this site exists

Estate planning is a heavy topic. Most of the content out there is either confusingly technical (written by attorneys for other attorneys) or aggressively sales-driven (written to sell you a $3,000 trust package whether you need one or not).

We started this site because the people we love deserve better content than that — and so do you.

The voice we aim for is the one a knowledgeable friend would use at the kitchen table: honest, plain-English, no pressure, no scare tactics. When the honest answer to a question is “you don’t need this product,” we say so. When something is genuinely worth doing, we explain why, with numbers and sources.

Who we write for

Most people reading these pages are facing a money decision they’ve never made before — and didn’t choose the timing of. You’re usually one of two people:

Both of you share the same problem: a high-stakes decision, in a market full of sellers, with the prices and the rules hard to pin down. That’s who every page here is written for.

Why we’re different

The market we operate in is full of good-looking sites that all, ultimately, have something to sell you — an insurance policy, a $499 trust, or your own contact information resold to a sales agent who calls until you pick up. Funeral prices are notoriously hard to find (the FTC’s own 2024 undercover survey caught providers refusing to quote prices and giving different numbers on different calls), and the easiest way to make money here is to exploit that confusion.

We do the opposite, on purpose. We are a publisher, not a seller, and our whole value is neutrality: cross-topic, plain-English guidance that gives you real, dated, cited numbers and tells you when the honest answer is “you don’t need this.” We make money from ads everyone sees and from clearly-disclosed affiliate links you’re free to ignore — never from capturing or selling your information. That independence is the entire point of the site, not a footnote to it.

What we cover

The site is organized into a few clusters:

Our editorial principles

These are the rules we apply to every page:

  1. Honest first. If the honest answer is “you don’t need this,” we say so. Even on pages where saying so loses us potential affiliate income.
  2. Plain English. No legal jargon without translation. No technical insurance terms without a definition.
  3. Sources cited. Every meaningful number, every legal rule, every premium range has a named source. State-specific facts cite the statute.
  4. Real numbers as ranges. “$2,500–$5,000 for a flat-fee will” is more useful than “about $3,750.”
  5. Educational only. Every page carries an educational-only disclaimer. We don’t give legal, tax, insurance, or financial advice — we explain how things generally work so you can have a better-informed conversation with a licensed professional in your state.
  6. No scare tactics. No fake urgency. No guilt. No invented horror stories.
  7. Affiliate links disclosed. Where we link to a product or service we may earn from, it’s disclosed at the top and bottom of the page.

For more on where the facts come from, see How We Research.

Our editorial team

Every guide on this site is researched, written, and reviewed by the Estate Planning Guide editorial team, working to a documented standard: every meaningful fact is traced to a primary source (state statutes, IRS and FTC guidance, NFDA and LIMRA data, state bar associations), cross-checked against established secondary sources, and dated so you can see how current it is. Where a fact may have changed since publication, we tag it for re-verification. The full standard — our source hierarchy, how we cite, and how we update — is on the How We Research page.

In the interest of transparency: we are an independent publisher, not a licensed law firm, insurance agency, or financial advisory, and nothing here is individualized advice or creates a professional relationship. For decisions specific to your situation, talk to a qualified professional in your state — our job is to help you walk into that conversation already understanding the terrain.

What we won’t do

Corrections and feedback

If you find an error, a fact that’s gone stale, or a page that needs work, please let us know via the Contact page. Corrections are made publicly with a dated note at the bottom of the affected page.

Disclosures

This site is supported by display advertising (Google AdSense) and, on some pages, affiliate links to insurance comparison services and legal document providers. Where affiliate links appear, they are clearly disclosed at the top and bottom of the page. Editorial decisions — what we cover, how we cover it, what we recommend — are made independently of any advertising or affiliate relationship.

For our full legal disclaimer, see the Disclaimer page. For privacy practices, see Privacy.